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About HR DigitalWeb

A web developer who thinks like your marketing team

Hi, I'm Hasnain Raza. I started HR DigitalWeb with a simple idea: a business website should bring in customers, not just look good. I build websites, landing pages and marketing systems for businesses that want more leads, bookings and sales.

HRDigitalWebGrowth & Development

Founder and lead developer

Hasnain Raza

Bringing together clean code and marketing that converts.

Built for real business growth

  • Inbound leads

    Forms built to convert

  • Direct bookings

    Calendars synced to your CRM

  • Predictable sales

    Automated CRM pipelines

My story and mission

Why I started HR DigitalWeb

I began as a web developer, building sites in WordPress and later in Next.js. Again and again I saw the same problem: good-looking websites that nobody visited, and landing pages that never converted. So I learned the other half of the job: SEO, copywriting, email marketing, CRM automation and short-form video.

Now I combine both. Every project starts with one question: what does this need to achieve for your business?

The common trap

The “pretty website” problem

  • Websites built to look impressive, but slow to load and poor on Core Web Vitals.
  • No search visibility, so there's little traffic and the budget goes to waste.
  • Landing pages without persuasive copy, so visitors leave without becoming leads.

My combined approach

Development + growth marketing

  • Next.js and WordPress websites built for speed and SEO from the start.
  • Copy that converts, email campaigns and instant GoHighLevel follow-up.
  • One partner focused on one outcome: more leads, bookings and sales.

The other half of the job

5 marketing skills built into every project

  • SEO and organic growth
  • Copywriting
  • Email marketing
  • CRM automation
  • Short-form video

Values and principles

What I believe

The standards that guide how I build websites, set up sales funnels and work with every client.

  • Performance

    Speed is a feature.

    Fast websites rank better and convert better. Quick load times keep visitors engaged and stop them bouncing.

    • Fast page loads on mobile
    • PageSpeed score of 90+
    • Fewer visitors bouncing
  • 5-second rule

    Clarity beats cleverness.

    Visitors should understand your offer within five seconds. Clear copy and focused layouts beat clever jargon every time.

    • A clear offer up front
    • No confusing jargon
    • One obvious next step
  • 24/7 automation

    Systems beat hustle.

    The right CRM follows up with leads while you sleep. Automated workflows turn new enquiries into booked calls around the clock.

    • Instant SMS replies
    • Automated email follow-up
    • No lead left waiting
  • Full ownership

    Honest work, honest pricing.

    Clear scope, fixed quotes and no lock-in contracts. Your code, content and accounts belong to you.

    • Fixed quote before we start
    • No lock-in contracts
    • You own everything I build

The early-client advantage

Why work with a new freelancer?

Because you get my full attention. Every project I take on is one I want to show off. You get experienced work, direct communication with the person building your site, and fair pricing while I grow my portfolio.

Fully focused

Max 3Projects at a time

My full attention

You're not account number 247 in a busy agency queue. I keep my active projects to a small number, so your build moves quickly, questions get answered fast and nothing gets stuck waiting.

  • Your project gets attention every working day
  • Talk to me directly on WhatsApp, Slack or email
  • Feedback and changes handled within 24 hours

Fixed price, direct access, no lock-in

Start your project

Who I help

Who I work with

Small and medium businesses, coaches and consultants, SaaS startups, local service businesses, e-commerce brands, and marketing agencies that need a reliable white-label development partner.

  • SMB growth

    Small and medium businesses

    Established businesses that want a modern website, better local search rankings and more visitors turning into enquiries.

    • Fast Next.js or WordPress sites
    • Local SEO and schema
    • Lead capture forms
  • High-ticket services

    Coaches and consultants

    Service providers who need landing pages that convert, automated booking calendars and email follow-up sequences.

    • Unbounce landing pages
    • Calendar booking set-up
    • Email welcome sequences
  • Tech and SaaS

    SaaS startups

    Founders who need a fast marketing website, a sign-up funnel that converts and automated onboarding emails.

    • Fast Next.js marketing sites
    • Sign-up funnel optimisation
    • Automated onboarding flows
  • Trades and services

    Local service businesses

    Contractors, home services and local professionals who need missed-call text-back, Google Maps visibility and short reels.

    • Missed-call text-back
    • Google Business Profile SEO
    • 30 to 60 second reels
  • D2C and retail

    E-commerce brands

    Online stores that want ad landing pages that convert, abandoned-checkout recovery and automated customer emails.

    • Ad landing pages
    • Klaviyo email flows
    • Fast-loading product pages
  • White-label partner

    Marketing agencies (white-label)

    Design, SEO and ad agencies that need a dependable partner for Next.js builds, WordPress speed fixes and GoHighLevel set-ups, under NDA.

    • NDA signed before we start
    • Delivered under your brand
    • Fast turnaround

Skills and tools

My skills and platforms

An overview of the development tools, marketing platforms, automation systems and analytics I work with.

  • Web development

    Development

    Fast, SEO-friendly websites and easy-to-edit content management.

    What I use

    • Next.js
    • React
    • JavaScript
    • HTML/CSS
    • WordPress
    • Elementor
    • Sanity CMS
  • Landing pages and funnels

    Conversion

    Landing pages and funnels designed to turn ad clicks into leads.

    What I use

    • Unbounce
    • GoHighLevel funnels
    • A/B testing
    • Conversion tracking
  • Lead follow-up

    CRM and automation

    Booking pipelines and automatic follow-up by SMS and email.

    What I use

    • GoHighLevel pipelines
    • Workflows
    • Calendars
    • SMS and email automation
  • Traffic and content

    Marketing

    SEO content, email campaigns, social posts and short-form video.

    What I use

    • Email marketing
    • SEO content writing
    • Social media content
    • Reels editing
  • Data and tracking

    Analytics

    Accurate tracking of leads and sales, and a clear view of your search performance.

    What I use

    • Google Analytics 4
    • Google Search Console
    • Google Tag Manager

Full skills overview

AreaWhat I use
DevelopmentNext.js, React, JavaScript, HTML/CSS, WordPress, Elementor, Sanity CMS
ConversionUnbounce, GoHighLevel funnels, A/B testing, Conversion tracking
CRM and automationGoHighLevel pipelines, Workflows, Calendars, SMS and email automation
MarketingEmail marketing, SEO content writing, Social media content, Reels editing
AnalyticsGoogle Analytics 4, Google Search Console, Google Tag Manager

Remote, wherever you are

Working together

I work remotely with businesses in India, the US, the UK, Australia and the Middle East. You get clear timelines, regular updates and one point of contact, from the first call to launch and beyond.

Regions and time zones I work with

  • IndiaIST
  • United StatesEST / PST
  • United KingdomGMT / BST
  • AustraliaAEST
  • Middle EastGST
  • On-time delivery

    Clear timelines

    Milestones planned up front with agreed dates, so your launch stays on schedule.

    Included in every project

  • No surprises

    Regular updates

    Progress updates and short video walkthroughs keep you informed without endless meetings.

    Included in every project

  • Direct access

    One point of contact

    No account managers and no hand-offs. You speak directly to me, the person doing the work.

    Included in every project

Tell me about your project

Share where you're based and what you need, and I'll come back with a fixed quote.

Free, confidential and no spam.

Reply within 24 hours • Fixed-price quotes