Lean, high-performance WordPress

WordPress website development that's fast, secure and easy to manage

WordPress is flexible and simple to update, but many WordPress sites are slow, overloaded with plugins and hard to maintain. I build lean, professional WordPress websites you'll actually enjoy managing, from Elementor website design to WooCommerce development, speed fixes and ongoing care. A WordPress developer for hire who gets it right the first time.

See what's included

Fast loading
Lean themes, compressed images and caching, with WordPress speed optimisation aiming for a 90+ PageSpeed score.
Security hardened
Only the plugins you need, kept up to date, plus login protection, firewall and daily backups.
Easy to manage
Elementor or custom blocks set up so your team can update pages without breaking the design.

Everything WordPress

WordPress services

From new websites and WooCommerce stores to speed fixes and monthly maintenance.

New builds
Custom WordPress websites
Websites built around your brand with Elementor, the Gutenberg block editor or a lightweight custom theme.
Fixed quote before work starts
E-commerce
WooCommerce stores
WooCommerce development for online stores: product catalogues, Stripe and PayPal payments, and shipping rules set up for you.
Fixed quote before work starts
Redesign
SEO-safe redesigns
A fresh design and faster site, with 301 redirects mapped and your content carried over to protect your existing rankings.
Fixed quote before work starts
Performance
Speed and Core Web Vitals fixes
WordPress speed optimisation: slow database queries, heavy images, render-blocking scripts and layout shifts found and fixed.
Fixed quote before work starts
Repair
Bug fixes and security clean-up
Plugin conflicts, broken layouts, database errors and malware removal, followed by security hardening so it doesn't happen again.
Fixed quote before work starts
Custom code
Custom plugins and integrations
Custom plugins, CRM connections, webhooks and third-party APIs built around the way your business works.
Fixed quote before work starts
Care plan
Monthly maintenance and care plans
Plugin and core updates, daily off-site backups, uptime monitoring, security patches and small content edits each month.
Fixed quote before work starts

SEO built in

Built for SEO

Every WordPress site ships with Rank Math or Yoast configured, clean URLs, an XML sitemap, schema markup, compressed images and mobile-first layouts.

Included on every site

Rank Math or Yoast set up

Your SEO plugin configured properly, not just installed: title and description templates, indexing rules, canonical settings and sitemaps, so every new page starts with the right defaults.

Why it matters: Google spends its time on the pages that matter, not on thin archive or search pages.

Example search result

brightside.example › services › emergency-plumber

Emergency Plumber, Available Today | Brightside Plumbing

Burst pipe or leak? Fast, fixed-price emergency plumbing with no call-out fee. Call now or book online.

Set up and checked before launch

functions.php

// Keep thin pages (like internal search
// results) out of Google's index
add_filter('rank_math/frontend/robots', function ($robots) {
  if (is_search()) {
    $robots['index'] = 'noindex';
  }
  return $robots;
});

ExampleTechnical SEO

Included on every site

Clean URLs and canonicals

Short, readable URLs in a logical hierarchy, one canonical URL per page and 301 redirects for anything that moves, so you don't end up with duplicate pages competing with each other.

Why it matters: People and search engines can tell what a page is about from its address alone.

Example search result

brightside.example › services › boiler-repair

Boiler Repair and Servicing | Brightside Plumbing

Gas Safe engineers for boiler repairs, annual servicing and replacements. Upfront prices before any work starts.

Set up and checked before launch

page source

<!-- Settings → Permalinks: /%postname%/ -->
<!-- One canonical URL per page -->
<link
  rel="canonical"
  href="https://brightside.example/services/boiler-repair/"
/>

ExampleTechnical SEO

Included on every site

XML sitemap and robots.txt

An XML sitemap that updates itself whenever you publish, submitted to Google Search Console, plus a robots.txt that keeps crawlers out of admin areas.

Why it matters: New pages are found sooner, and crawlers don't waste time on areas that shouldn't rank.

Example search result

brightside.example › blog › signs-of-a-hidden-leak

7 Signs of a Hidden Water Leak | Brightside Plumbing

Rising water bills, damp patches and a meter that keeps ticking. Here's how to spot a hidden leak early.

Set up and checked before launch

robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://brightside.example/sitemap_index.xml

ExampleTechnical SEO

Included on every site

Structured data (schema)

JSON-LD schema for your business, services, articles, FAQs and products, so Google understands exactly what each page is and can show richer search results.

Why it matters: It makes your pages eligible for rich results such as FAQs, product details and business info.

Example search result

brightside.example › contact

Contact Brightside Plumbing | Book a Plumber

Open Monday to Saturday, 8am to 6pm. Call, message or book a visit online and we'll confirm a time slot.

Set up and checked before launch

schema.json

{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Brightside Plumbing",
  "url": "https://brightside.example",
  "telephone": "+44 20 0000 0000",
  "openingHours": "Mo-Sa 08:00-18:00"
}

ExampleTechnical SEO

Included on every site

Optimised images

Images converted to WebP or AVIF, compressed, sized for each screen with srcset and lazy loaded below the fold, with descriptive file names and alt text.

Why it matters: Lighter pages load faster, which helps Core Web Vitals and keeps visitors from leaving.

Example search result

brightside.example › gallery › bathroom-installations

Bathroom Installations Gallery | Brightside Plumbing

Before and after photos of recent bathroom fits, wet rooms and shower installs across the area.

Set up and checked before launch

template.php

// WordPress adds srcset and sizes automatically,
// so each screen gets a right-sized image
echo wp_get_attachment_image($image_id, 'large', false, [
  'loading'  => 'lazy',
  'decoding' => 'async',
  'alt'      => 'New walk-in shower with glass screen',
]);

ExampleTechnical SEO

Included on every site

Mobile-first layouts

Layouts designed for phones first, since Google ranks the mobile version of your site, with space reserved for images and embeds so the page doesn't jump while loading.

Why it matters: Most visitors arrive on a phone, and a stable layout scores better on Core Web Vitals.

Example search result

brightside.example › areas › north-london

Plumber in North London | Brightside Plumbing

Local plumbers covering North London for repairs, installs and emergencies. Same-day visits where available.

Set up and checked before launch

style.css

/* Text that scales smoothly with the screen */
body {
  font-size: clamp(1rem, 0.95rem + 0.4vw, 1.125rem);
}

/* Reserve space so embeds don't shift the page */
.video-embed {
  width: 100%;
  aspect-ratio: 16 / 9;
}

ExampleTechnical SEO

No developer lock-in

You stay in control

When your site launches, I hand over a short video walkthrough showing how to edit pages, add blog posts and change images without breaking the design.

your-site-walkthrough.mp4Recorded for you

A walkthrough of your own site

Recorded after launch · Yours to keep and rewatch

Editing page content
Change text, headlines and buttons in the page editor without touching any code.
Adding blog posts
Write and publish new posts, add headings and set a featured image.
Swapping images
Upload new photos, with resizing and compression handled for you.
Editing without breaking the design
Layouts, spacing and styles are locked into reusable blocks, so content changes don't knock the design out of place.

Got questions?

Frequently asked questions

Everything you need to know about choosing between WordPress and Next.js, and how I speed up existing sites.

Choosing a platform

WordPress or Next.js?

WordPress suits content-heavy sites your team edits often. Next.js suits businesses that need top speed or custom features. I'll recommend the right fit on our call.

See Next.js website development

Speed optimisation

Can you fix my slow site?

Yes. I start with a speed audit, then fix hosting, caching, images and heavy plugins.

WordPress website development that's fast, secure and easy to manage

Fast loading

Security hardened

Easy to manage

Custom WordPress websites

WooCommerce stores

SEO-safe redesigns

Speed and Core Web Vitals fixes

Bug fixes and security clean-up

Custom plugins and integrations

Monthly maintenance and care plans

Rank Math or Yoast set up

Clean URLs and canonicals

XML sitemap and robots.txt

Structured data (schema)

Optimised images

Mobile-first layouts

What the walkthrough covers

Editing page content

Adding blog posts

Swapping images

Editing without breaking the design

WordPress or Next.js?

Can you fix my slow site?