Social media marketing
Random posting doesn't grow a business. A clear content plan does. I create on-brand posts, carousels and captions for Instagram, LinkedIn and Facebook that educate your audience, build trust and send people to your website and offers. Social media management for small businesses, without the guesswork.
Planned for each platform
Formats
Text posts, PDF carousels, images
Best for
B2B, consultants and founders
Tone
Expert, practical, personal
Goal
Authority and enquiries
“Most small businesses don't have a marketing problem. They have a consistency problem. Here's the simple 3-post weekly plan we use to stay visible without burning out ↓”
Every post ends with a clear next step
Formats
Carousels, single images, Stories
Best for
Local businesses, brands and coaches
Tone
Visual, friendly, on-brand
Goal
Followers, saves and DMs
“Swipe for 5 signs your website is costing you customers → Save this for your next website review, and tap the link in bio for a free check.”
Every post ends with a clear next step
Formats
Image posts, link posts, events
Best for
Local services and community audiences
Tone
Warm, local, helpful
Goal
Bookings and local awareness
“Booking up fast for November! If you've been putting off that website refresh, now's the time. Comment “INFO” or message us and we'll send you the details.”
Every post ends with a clear next step
A consistent posting schedule built around your brand pillars, offers and the dates that matter to your business.
Helpful, educational social media content creation that shows you know your stuff and gives people a reason to follow.
Clear calls to action that turn scrollers into website visitors, enquiries and bookings.
Done-for-you social media
Everything you need for a consistent, professional social media presence, planned, created and scheduled for you.
What you get
I research your audience and competitors, pick the 3 to 5 topics your brand should be known for, and turn them into a posting plan that builds authority and sends people to your offers.
How often
Set up at the start, reviewed quarterly
Included in every plan
What you get
No more last-minute posting. You get a full month of content laid out with dates, topics, formats and visuals, ready for you to review and approve in advance.
How often
Delivered before each month
Included in every plan
What you get
Instagram post design and LinkedIn carousels made in your brand colours and fonts, so your feed looks consistent and professional and every post is instantly recognisable as yours.
How often
Designed for every post in the calendar
Included in every plan
What you get
LinkedIn content writing and Instagram captions that sound like you, lead with value and end with a clear next step, plus relevant hashtags researched for your niche.
How often
Written for every post
Included in every plan
What you get
Short-form video editing from your raw clips, with on-screen captions, a strong opening hook, music and clean transitions, ready for Instagram Reels, TikTok and YouTube Shorts.
How often
Added to your plan when you want it
Optional add-on
What you get
I schedule every approved post across your platforms and send a plain-English monthly report on reach, engagement, profile visits and website clicks, with what we'll change next month.
How often
Scheduled weekly, reported monthly
Included in every plan
Content made for each channel
Instagram, Facebook, LinkedIn, X, Pinterest and YouTube Shorts. Pick a platform to see the formats I create and who it works best for.
Visual and short-form video
Best for: Local businesses, brands, coaches and creators
Single-image posts, educational carousels, Stories and edited Reels, designed to look great in the feed and earn saves and shares.
What I create
“Slide 1 of 5: 3 simple design rules that make your posts easier to read →”
Community and local audiences
Best for: Local services, events and community groups
Longer posts, blog and offer link shares, event promotion and page updates, scheduled through Meta Business Suite alongside Instagram.
What I create
“This month's local spotlight: how one small change helped a neighbourhood café get more bookings online…”
B2B and thought leadership
Best for: B2B companies, consultants and founders
Text-first posts, PDF document carousels and founder-led content that builds authority and starts conversations with the right people.
What I create
“A simple 5-step framework for getting more enquiries from your website, without cold outreach.”
Short posts and threads
Best for: Tech, SaaS and personal brands
Short, punchy posts and multi-post threads that share ideas quickly and keep you part of the conversation in your niche.
What I create
“Thread: 7 small edits that make a landing page easier to say yes to 🧵👇”
Visual search and discovery
Best for: E-commerce, home, food, wedding and lifestyle brands
Pin graphics and keyword-rich descriptions that work like a visual search engine, sending traffic to your site for months after you post.
What I create
“The website layout guide: save this pin for your next website refresh.”
Short video and subscribers
Best for: Educators, experts and businesses with video content
Vertical short videos cut from your clips, with on-screen captions, a strong hook in the first seconds and a reason to subscribe.
What I create
“[0:00–0:03] Stop making this website mistake if you want more enquiries.”
Social media questions
What you need to know about posting volume, plans and managing comments.
Posting volume
Plans range from 12 to 30 posts a month, depending on how many platforms you're on and how often you want to show up. I can also build a custom plan around your goals and budget.
See pricingCommunity management
Community management is available as an add-on. I can reply to comments and messages in your brand voice and pass any sales enquiries straight to you.
