SEO content and copywriting
Good content does two jobs: it gets found on Google, and it persuades people to act. I offer blog writing services, website copywriting and landing page content, all backed by keyword research and written for real readers, as part of a content marketing plan that brings in leads month after month.
In every piece
Keyword research
Primary and related keywords chosen for intent and difficulty
Search intent
Structured to answer what the searcher really wants
On-page SEO
Title, meta description, headings and schema-friendly structure
Internal links
Linked to your service pages so authority flows where it counts
Clear headlines
Headlines that promise a specific benefit and earn the click
Benefit-led copy
Website copywriting that speaks to outcomes, not just features
Calls to action
Next steps placed where readers are most ready to act
Proof and trust
Examples, FAQs and objection handling that remove doubt
yourbrand.com › blog › how-to-choose-a-roofer
How to Choose a Roofer: 7 Questions to Ask Before You Hire
Not sure who to trust with your roof? Here are the questions that separate reliable roofers from risky ones, plus the red flags to watch for in any quote.
Title and meta description written for every piece
Every piece starts with research into what your buyers actually search for, including the high-intent questions they ask before they buy.
Clear, human writing that answers the question properly, builds trust and keeps people reading to the end.
Calls to action woven in naturally, so readers who arrive from Google know exactly what to do next.
Content for every page
From SEO blog posts to landing page copy, every piece is planned around your search strategy and written to bring in leads.
What you get
Human-written blog posts backed by keyword research and a close look at what's already ranking, so each article covers the topic better than the competition and brings in readers who are close to buying.
Typical length
1,000 – 2,500 words
Keyword research included
What you get
Website copywriting that explains what you do, who it's for and why you're the right choice, then guides visitors to the one action you want them to take.
Typical length
Scoped per page
Keyword research included
What you get
Benefit-first copy for one offer and one action, written to match the headline of the ad or search that brought people to the page.
Typical length
400 – 1,200 words
Keyword research included
What you get
A comprehensive guide on your core topic, linked to a cluster of supporting articles, so Google sees depth on the subject and readers can find every answer in one place.
Typical length
3,000 – 5,000+ words
Keyword research included
What you get
Product descriptions and category pages that answer shoppers' questions, show up in search and give people the confidence to add to cart.
Typical length
150 – 500 words per item
Keyword research included
What you get
Case studies that tell the story of a real client result, and refreshes for older blog posts with outdated information, so they can win back rankings they've lost.
Typical length
800 – 1,800 words
Keyword research included
From research to published
Every piece of content follows the same 6 steps, from keyword research to publishing in WordPress, Sanity or GoHighLevel.
Step 1 of 6 · Research
You get: A prioritised keyword shortlist
I look at what your competitors rank for, how hard each keyword is to win and, most importantly, the intent behind it, so we focus on searches that bring in buyers, not just traffic.
Keyword Intent Priority
──────────────────────────────────────────────────
emergency roof repair Commercial High
roof repair cost Research High
how to find a roof leak Informational Medium
flat roof vs pitched roof Informational LowStep 2 of 6 · Planning
You get: A content brief you can review first
Each piece gets a brief: the target keyword and related terms, the headings it needs, the questions people ask on Google and the internal links that connect it to your service pages.
Title: Roof Repair Cost: What to Expect in 2026
Keyword: roof repair cost
Length: 1,500 – 2,000 words
H2 What affects the cost of a roof repair?
H2 Typical prices by repair type
H2 Repair or replace? How to decide
FAQ "Does insurance cover roof repairs?"
Links → /services/roof-repair, /contactStep 3 of 6 · Copywriting
You get: A polished, original draft
I write a clear, benefit-led draft in your brand's tone of voice, then edit it properly for flow, accuracy and readability. Original writing, never spun or copied.
Tone: Friendly, direct, expert
Reader: Homeowner with a leak, a bit worried
Do: Short paragraphs, plain words,
real examples and prices
Avoid: Jargon, scare tactics, filler
CTA: "Get a free roof check"Step 4 of 6 · On-page SEO
You get: Meta title, description and alt text
The title tag, meta description, heading structure, image alt text and internal links are all set up, so Google understands the page and searchers want to click it.
<title>Roof Repair Cost: What to Expect in 2026</title>
<meta
name="description"
content="Real roof repair prices by job type, what
affects the cost and when to replace instead."
/>
<img src="roof-repair.webp"
alt="Roofer replacing damaged tiles" />Step 5 of 6 · Approval
You get: Content approved by you
You review the draft in Google Docs and leave comments right on the page. I make the changes and send it back for your final sign-off before anything goes live.
1 Draft shared in Google Docs
2 You comment on anything to change
3 I revise and reply to each comment
4 You approve the final version
✓ Ready to publishStep 6 of 6 · Go live
You get: Live, properly formatted pages
If you'd like, I'll format and publish the content straight into your site, whether it's WordPress, Sanity or GoHighLevel, with headings, images and callouts looking right.
✓ Headings and formatting
✓ Featured image and alt text
✓ Meta title and description
✓ Internal links added
✓ Category and tags set
✓ Checked on mobileContent questions
What you need to know about how I write SEO content and how long it takes to rank.
Quality
No. Every piece is researched, written and edited by me, checked for accuracy and matched to your brand voice. You get original content written for your readers, not generic text.
SEO timeline
Usually 3 to 6 months, and sooner for low-competition keywords. It depends on your site's age and authority and how competitive the topic is, which is why I prioritise keywords you can realistically win first.